Dental Association on-demand webinar
The information contained in this program was current as of
Thursday, July 15, 2020.
This one-hour webinar
was presented by PBHS, the ADA’s endorsed provider for website marketing. PBHS
will help attendees develop an understanding of the changing landscape of the
dental industry during these turbulent times and the importance of maintaining
an online presence to connect with current and prospective patients. Attendees
will learn how to correctly position their practice to effectively communicate
and reassure their patients and their communities.
Associate Director of Business Development and Marketing,
Kathryn Inman, Director of Social Media Marketing,
The views of the presenter(s) do
not necessarily represent the views of the American Dental
• Learn how to
effectively use live chat tools to expand access to care and immediately connect
with patients the moment they land on your website.
• Drive engagement on
social media with relevant content and utilize Search Engine Optimization (SEO)
to connect with current and prospective patients.
• Understand how
Pay-Per-Click (PPC) Advertising can be responsibly leveraged during the COVID-19
This course is free for ADA members and $69 for
Non-dentists and non-members are welcome to take this
course. You’ll be asked for an ADA Login when registering. Creating an account
is free and does not require membership. Follow the links below to create an
Non-dentists can create
Most U.S. dentists and
dental students, regardless of membership status, have an ADA number, which
functions as your User ID. To retrieve your ID, please visit Forgot User ID.