Guidelines for Practice Success: Managing Marketing: Best Practice – P553
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Guidelines for Practice Success: Managing Marketing: Best Practice - P553

Guidelines for Practice Success: Managing Marketing: Best Practice - P553
Product Code:
P553
Member Price:
$29.95
Retail Price:
$44.95
Available:
Yes
Quantity


Deciding how and where to market your practice can seem overwhelming. This book will help guide you through the different aspects of marketing, including branding, internal marketing, website development, print marketing, referral generating techniques and advertising. It provides information and resources that will help you:
• Understand what marketing is — and what it isn’t
• Identify the type of patients you want to attract to the practice
• Determine which marketing channels are best for your practice
• Create and implement a formal marketing plan
• Create and manage the practice’s social media footprint
• Understand Search Engine Optimization (SEO) and Pay Per Click (PPC)
96 pages.

ISBN - 978-1-941807-35-4