Deciding how and where to market your practice can seem
overwhelming. This book will help guide you through the different aspects of
marketing, including branding, internal marketing, website development, print
marketing, referral generating techniques and advertising. It provides
information and resources that will help you:
• Understand what
marketing is — and what it isn’t
• Identify the type of patients you
want to attract to the practice
• Determine which marketing channels are
best for your practice
• Create and implement a formal marketing
plan
• Create and manage the practice’s social media
footprint
• Understand
Search Engine Optimization (SEO) and Pay Per Click (PPC)
96 pages.
ISBN - 978-1-941807-35-4
