Description:
American Dental Association on-demand webinar
The information contained
in this program was current as of March 29, 2018
.
Overview
Discover
how top dentists achieve explosive marketing results. Here’s a hint: they
identify and articulate what makes the practice special and use that information
to inspire patient loyalty.
The ADA Council on Dental Practice presented this
one-hour webinar to help take the guesswork out of marketing and show you
how marketing can increase new patient inquiries, production/revenue, and profitability. The program
covered top trends in online advertising and marketing, developing marketing plans
and using market research.
Speakers
Wendy O’Donovan Phillips,
Founder and president of Big Buzz
Pamela
Porembski, D.D.S., Director of ADA Council on Dental
Practice
This course will help
you:
• Learn top trends in online advertising and
marketing.
• Develop an advertising and marketing plan.
• Use market
research to ensure differentiation and uniqueness.
Disclaimer
The views of the presenter(s) do not
necessarily represent the views of the American Dental
Association.
About this series
This program is sponsored by the ADA Council
on Dental Practice and is fourth in a series of webinars based on content from
the ADA’s Guidelines for Practice
Success™ (GPS™) modules. This webinar recaps some of the information
available in the GPS module on
managing
marketing.
