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Demystifying Marketing (Guidelines for Practice Success Recorded Webinar 4)
CE Credit(s):
1
Member Price:
$0.00
Retail Price:
$69.00
Description
Open Tabs
Description:

American Dental Association on-demand webinar
The information contained in this program was current as of March 29, 2018 . 

Overview
Discover how top dentists achieve explosive marketing results. Here’s a hint: they identify and articulate what makes the practice special and use that information to inspire patient loyalty.
The ADA Council on Dental Practice presented this one-hour webinar to help take the guesswork out of marketing and show you how marketing can increase new patient inquiries, production/revenue, and profitability. The program covered top trends in online advertising and marketing, developing marketing plans and using market research.

Speakers
Wendy O’Donovan Phillips, Founder and president of Big Buzz
Pamela Porembski, D.D.S., Director of ADA Council on Dental Practice

This course will help you:
• Learn top trends in online advertising and marketing.
• Develop an advertising and marketing plan.
• Use market research to ensure differentiation and uniqueness.

Disclaimer
The views of the presenter(s) do not necessarily represent the views of the American Dental Association.

About this series
This program is sponsored by the ADA Council on Dental Practice and is fourth in a series of webinars based on content from the ADA’s Guidelines for Practice Success™ (GPS™) modules. This webinar recaps some of the information available in the GPS module on managing marketing.

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More from the ADA:

Additional online resources available through the Guidelines for Practice Success series include modules on Managing Marketing, Managing the Dental Team, Managing the Regulatory Environment and Managing Patients. Each resource is available free online to members and print editions may be ordered through the ADA Catalog.

Questions about this archived webinar or the ADA’s Guidelines for Practice Success can be emailed to the ADA Council on Dental Practice at dentalpractice@ada.org.