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Managing Your Online Presence in Uncertain Times (Recorded Webinar)
CE Credit(s):
1
Member Price:
$0.00
Retail Price:
$69.00
Description
Open Tabs
Description:

American Dental Association on-demand webinar
The information contained in this program was current as of Thursday, July 15, 2020.

Course Overview
This one-hour webinar was presented by PBHS, the ADA’s endorsed provider for website marketing. PBHS will help attendees develop an understanding of the changing landscape of the dental industry during these turbulent times and the importance of maintaining an online presence to connect with current and prospective patients. Attendees will learn how to correctly position their practice to effectively communicate and reassure their patients and their communities.

Speakers
Greg Sexton, Associate Director of Business Development and Marketing, PBHS
Kathryn Inman, Director of Social Media Marketing, PBHS

Disclaimer
The views of the presenter(s) do not necessarily represent the views of the American Dental Association.

Learning Objectives
• Learn how to effectively use live chat tools to expand access to care and immediately connect with patients the moment they land on your website.
• Drive engagement on social media with relevant content and utilize Search Engine Optimization (SEO) to connect with current and prospective patients.
• Understand how Pay-Per-Click (PPC) Advertising can be responsibly leveraged during the COVID-19 pandemic.

This course is free for ADA members and $69 for non-members
Non-dentists and non-members are welcome to take this course. You’ll be asked for an ADA Login when registering. Creating an account is free and does not require membership. Follow the links below to create an account.

Non-dentists
Non-dentists can create accounts
here

Non-members
Most U.S. dentists and dental students, regardless of membership status, have an ADA number, which functions as your User ID. To retrieve your ID, please visit
Forgot User ID.

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