This is a course originally presented at the ADA 2020 Virtual Connect Conference.

Overview
Do you really know your patients? Do they know you? In the life cycle of a patient, it’s not just about how many clicks in the computer or how many restorations you have done. What it is about is how many real conversations you have had, the personal care and the customized touch. Let’s take customer service to a whole new level by learning who your target audience is, what they expect and what they see. A patient’s positive perception is your success. It’s time to put on different glasses and see things in a new perspective!

Presenter:
Laci Phillips, Speaker/Coach, Practice Dynamics

Learning objectives:
• Discover your office in a new prospective, both external and internal views
• Learn which reports to run to find out if your target audience is who you thought they would be
• Gain insights from a patient’s perspective, what do they see and hear