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Futureproof Your Practice Part 3: Leading Your Community
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There is no worse feeling for a dentist /owner, than to wonder if the most recent cancellation is just another indication of a long term problem that will result in an empty reception from that day forward. Anxiety and fear comes from a feeling of not being in control of the past, present or future outcomes of your business. When that occurs, even tremendous success is viewed through the lens of scarcity. Hope comes from an ability to pro-actively predict the coming opportunities and challenges that can affect your practice and more importantly knowing you have the right solutions to address these issues successfully. In this four-part series, Amy Morgan will reveal the 4 Must-Haves that will ensure your practice’s growth and stability in any and all economies!


Learning Objectives: 

  1. Create a Brand Promise/Brand Identity statement that inspires loyalty, commitment and creates “raving fan” brand ambassadors
  2. Learn how to unify all of your marketing messaging, so that you can differentiate from your competition
  3. Learn how to create a website that not only attracts new patient inquiries, but provides a 24/7 virtual community for your patients of record
  4. Develop an ideal Social media strategy that is embraced internally  by your whole team and is of value to your existing patients, your patients to be and your referral community
  5. Discover the keys to ensuring that your marketing strategies always return their investment


Part 3: Leading Your Community- In this webinar the dentist and the team will learn how to generate awareness, engagement and commitment in their community, in order to attract new patients who appreciate and value the practices service and results. Through brand awareness and effective social media strategies every office can increase their new patient flow in any and all economies.

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