This course will cover best practices for building an engaging continuing education program including tools and resources for rationalizing CE offerings to maximize ROI.

Learning Objectives:
• Discuss continuing education best practices
• Speak to the importance of rationalizing current offerings to maximize ROI (dollars and member value)
• Utilize the templates provided to evaluate current CE offerings
• Explain how to use continuing education as a powerful member value benefit
• Identify opportunities for using attendee feedback and event data to improve CE • offerings.

Abstract
The presenter will take participants through best practices for building an engaging CE program including how to rationalize current program offerings to maximize ROI. The course will cover four core concepts for strengthening a CE program based on the books Race to Relevance and Road to Relevance including building on strengths, concentrating resources, purposeful abandonment and deliberate evolution.

Outline
1. Review of continuing education best practices
2. Steps to building an engaging CE program
3. Rationalizing programs and services for the highest impact and ROI
4. Strategies for a powerful CE program
5. Evaluating current CE offerings
6. Continuing education as a member benefit