Description:
This course will cover best practices for building an engaging continuing education program
including tools and resources for rationalizing CE offerings to maximize ROI.
Learning Objectives:
• Discuss continuing
education best practices
• Speak to the importance of rationalizing current
offerings to maximize ROI (dollars and member value)
• Utilize the templates
provided to evaluate current CE offerings
• Explain how to use continuing
education as a powerful member value benefit
• Identify opportunities for
using attendee feedback and event data to improve CE • offerings.
Abstract
The presenter will take
participants through best practices for building an engaging CE program including how to rationalize
current program offerings to maximize ROI. The course will cover
four core concepts for strengthening a CE program based
on the books Race to Relevance and Road to Relevance including
building on strengths, concentrating resources, purposeful abandonment and deliberate evolution.
Outline
1. Review of continuing education best
practices
2. Steps to building an engaging CE program
3. Rationalizing
programs and services for the highest impact and ROI
4. Strategies for a
powerful CE program
5. Evaluating current CE offerings
6. Continuing
education as a member benefit