Learning Objectives:

1. Demonstrate an understanding of other forms of revenue beyond conference and membership dues
2. Identify factors in choosing non-dues revenue
3. Share best practices and “tips” for maximizing non-dues revenue sources with their organizations
4. Identify the steps in the product development process
5. Understand the importance of concentrating resources
   

Abstract:

This course covers sources of non-dues revenue and factors for choosing alternative sources of revenue so attendees can identify potential new revenue sources for their association.  It also covers new product development and the product development life cycle.  This course compliments the ADA Leadership Institute continuing education and membership resources.

Outline:

1. Sources of Revenue
2. Factors in Choosing Non-Dues Revenue
3. The Concentration Decision
4. Types of Non-Dues Revenue
5. Conference & Events
   1. Education Offerings
   2. Exhibits and Sponsorships
   3. Grant Writing
      1. Grant Writing Fundamentals
      2. Corporate Grants
   4. Affinity Programs
   5. Donations
   6. Advertising
   7. Subscriptions
   8. Product Sales
6. Product Development Process
   1. Idea Screening and Evaluation
   2. Detailed Investigation
   3. Development and Testing
   4. Market Launch